The Real Estate Listing Specialist is a professional real estate agent that navigates the tricky process of developing successful property and real estate listings for customers. In today’s ever-changing real estate market, you will be the key connector between buyers and sellers.
By utilizing your experience and expertise, you will help connect buyers to properties that meet their needs and budget requirements. Whether it’s by phone, email, or even the web, you will be the key source of client contacts.
Unfortunately, many real estate listing specialists are not up to the task required to be an effective connector between sellers and buyers. Many agents have been trained to use cold calling as their primary marketing tool.
It has become a very successful tactic during earlier market times, but in today’s more competitive market, this tactic is no longer effective. Even with a highly qualified initial contact, it is difficult to find a good match between the two parties. Contact Showcase IDX for more specific details.
As a result of this realization, many real estate listing specialists have begun to use more indirect methods of marketing. One of these methods is the creation of close appointments. If you have never heard of a close appointment, here is a simple definition.
A close appointment is a scheduled meeting or call between a real estate listing specialist and a client. Closest to this concept, a listing specialist schedules initial contact, sometimes over the phone, sometimes over the Internet, in order to discuss in detail a specific property.
What happens in this process is that the real estate listing specialists make a few assumptions about what their potential buyer is looking for. Typically, they will have a list of homes that meet certain criteria, in terms of size, location, and price.
Once the client makes an initial inquiry, the real estate agents will schedule another appointment, sometime within the next few weeks, in order to further discuss the specifics of that particular client’s real estate transaction.
During this second meeting, the real estate agents listen carefully to what their client is telling them. In some instances, they are able to make a contract offer to the client; however, usually, they are restricted to making such offers until the property has actually been listed on the MLS (Multiple Listing Service).
Because of the primary purpose of scheduling appointments with potential clients, many real estate listing specialists have also developed a more advanced method of communicating with those prospective home buyers. This communication method is called cold calling.
In real estate circles, this is often referred to as “making cold calls.” While the term may invoke images of unsolicited telephone solicitors, in reality, it can be used by real estate professionals in a very ethical manner – as a part of developing a quality real estate transaction.
If you were looking for a real estate listing specialist job, what would be your qualifications? Well, as a home buying/selling expert, you would need to possess: Good communication skills, the ability to make presentations, and you should know how to sell yourself.
Cold calling is an effective way of developing your real estate business. It is the quickest way to build your list of leads, and, because everything is done face-to-face, you are less likely to encounter resistance or a hesitating decision when it comes to agreeing to a contract.
Before you interview or apply for any type of real estate listing specialist job, you should make sure you are well prepared. This means making sure you: Have a professional-looking resume and cover letter that you can show clients.
Have at least eight days’ worth of resume and ten days’ worth of business cards. Be sure to include recent professional experience and educational references in your resume/application. The best time to interview is during the first week of May, between two to three weeks before the real estate open market.
There are usually fewer applicants during this time, and you can choose people who may be more qualified to fill the position. In order to land the job of your dreams, you must go above and beyond the job description listed on their website.
Find out what is required to become one of the “listing specialists.” Do your due diligence and research applicants to see if they are well qualified for the position. Don’t waste time on anyone who doesn’t meet your expectations and requirements.
When it comes to real estate professionals, you must take action. Don’t delay – The sooner you get started, the better your chances will be of landing the perfect job.